About Us

Joan Schulhafer is the Principal and owner of Joan Schulhafer Publishing & Media Consulting (JSP&MC). She launched the company in July 2007 with #1 New York Times best selling author Lisa Jackson as her first client. Today, Joan continues to represent projects and authors either directly or via their publishing houses. Planning and implementation is usually long term, beginning several months prior to publication of a new title. Some clients prefer year-round representation. Some specific "stand-alone" opportunities are available, such as a single online marketing push, content creation, or efforts on behalf of a particular event. JSP&MC focuses upon the overall marketing of the books and authors, and on working creatively and closely, not competitively, with authors, publishers and agents.

Emphasis is on outreach to consumers, booksellers and the publishing trade via traditional and electronic publicity, promotion and advertising—all structured to create anticipation, heighten awareness and spur word-of-mouth support within book buying communities.

Since starting the company, Joan has had the pleasure of working with authors such as Lisa Jackson, Karen White, Cody McFadyen, Mary Burton, Wendy Wax, Rosemary Laurey (writing as Georgia Evans), Jennie Shortridge and Carol Snow, as well as publishers Harlequin Enterprises, The Story Plant, and Kensington Publishing.

Deb Tobias joined the team as an Associate in February 2010. She brings more than two decades of in-house and in-the-field publishing sales experience, as well as hands-on retail experience, to the strategizing and implementation of JSP&MC projects, including scheduling and event planning, designing promotion materials, and outreach to booksellers and media. Deb is also an award winning photographer.


Fiction in all formats is at the core of Joan's business.

Joan's Bio


Joan SchulhaferJoan Schulhafer is the Principal and owner of Joan Schulhafer Publishing & Media Consulting LLC (JSP&MC), the latest evolution in a career spent as a key executive at several publishers, including Avon, Bantam, Simon and Schuster's Pocket Books and Silhouette Books, and Kensington Publishing.

Joan Schulhafer has promoted fiction and nonfiction in multiple formats over the years. She's worked with colleagues and authors to launch new genre and literary imprints, scheduled and implemented special events and on-going event marketing programs, obtained national, regional, and local media coverage, and assumed leadership roles in a variety of corporate and industry meetings, conferences and events.

Throughout the years, Joan has enjoyed working with commercial and genre fiction (romance, mystery, and science fiction and fantasy) as well as nonfiction and literary fiction, representing authors and publishers to media, booksellers, librarians and readers. She has also overseen or implemented numerous campaigns targeting African American and GLBT audiences.

Her wide-ranging, extensive experience includes projects focused on the sell-in and sell-through of titles in conjunction with independent booksellers, national accounts, mass merchandisers, distributors, and in-house sales and marketing teams. A long time publicist, most notably as Vice President, director of Publicity for the Hearst Corporation's Avon Books, she has enjoyed success working with consumer and trade media and organizations. Joan spent five years leading her own promotion, advertising and publicity company, JESCO Associates, before returning to the corporate side of publishing.

As JESCO, she undertook projects for many of the major U.S. houses and for Canada's Harlequin Enterprises. She also represented a number of leading authors, including Nora Roberts, Jayne Ann Krentz and Heather Graham. Projects ranged from publicity campaigns and trade and consumer promotions to those as diverse as the Silhouette Books How to Write a Romance Novel nationwide seminars, and the national launch of author Amanda Quick.

Joan is also known for the unique events she has conceived such as the first "national via satellite" autographing (Aerosmith), EosCon, the one day online sf/f reader convention promoting the now-prestigious Eos science fiction and fantasy imprint, and Wendy Wax's Accidental Radio series of author interviews tied to the promotion of her book The Accidental Bestseller.

Among the many notable projects of her career inside and out of publishing houses are those undertaken or overseen on behalf of authors Ray Bradbury, Mary Monroe, Beverly Barton, Lisa Jackson, B.B. King, Aerosmith, Joanne Fluke, Fern Michaels, Jayne Ann Krentz, Mary Schiavo, Sandra Brown, Johanna Lindsey, Kathleen Woodwiss, Susan Elizabeth Phillips, Elizabeth George, J.A. Jance, Elizabeth Peters, Wendy Corsi Staub, Jude Deveraux, Elizabeth Lowell, Jeanette Walls, Gregory Benford, Tami Hoag, Neil Gaiman, and others.

She is a member of Romance Writers of America, Mystery Writers of America, Publishers Publicity Association, Book Blogs, Southern Independent Booksellers Alliance, and Avant Guild.