Promotion, advertising and publicity targeting booksellers and readers

Regional and specialty media placements and appearances

Internet placements


"It's a helluva start, being able to recognize what makes you happy."

~ Lucille Ball


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Joan Schulhafer Publishing & Media Consulting (JSP&MC) offers clients advice and support in defining immediate and long term goals, in positioning image and message vis a vis the work and its audience, and in creating strategies to achieve a strong mix of publicity, promotion and advertising to meet their objectives.

Hallmarks of JSP&MC are creativity, strong, positive working relationships with publishers and agents, the ability to provide clients with insights to help them better navigate the publishing landscape, an appreciation of genre and commercial fiction, an understanding of the publishing and bookselling processes, and a commitment to maximizing successful strategies.

JSP&MC primarily represents fiction in all formats personality and themed non-fiction, books being presented to the trade by established publishing companies and selected self-published titles.


The Discoverability Campaign:The D-word



To see events JSP&MC Associates will be attending click here.




Marketing Plans
Event Planning
Press Materials
Online Content